Businesses and organisations nowadays are focusing their efforts on developing their online presence. That is why the pressure to have an effective and responsive website is very high. Then again, most entrepreneurs have false notions about how web development and design should work.
In this post, we explore the common misconceptions of non-tech savvy individuals about web design and development.
Misconception #1: Designing a website is an easy thing to do.
One of the most popular misconceptions about web designing is that it is such an easy thing to do. But the truth is it is not. Every feature or button on a website takes time to code. Every layout also requires an eye for creativity to ensure it reflects a brand’s voice.
In contrast to common belief, the simplest web designs are often the most complicated to create. Complex website designs, on the other hand, don’t come cheap. So, the next time you consider hiring a web design company in Australia, take into consideration the fact that it will take hours and a hefty budget to create.
Misconception #2: A website design doesn’t have to change.
The launch of a website only marks the beginning of everything. After that, a lot of things can happen, which may force you to make changes to your website. You might need to add new products. You might need to optimize your website for SEO standards. You might also have to update your web design to keep up with the latest web design trends. All of this may happen at any point after the launch of your website.
Misconception #3: A website does not cost a lot to build.
Thanks to free web templates available online, it’s easier to build a website. However, it is important to note that in most cases, you get what you pay for. If you opt for free web templates, do not expect quality.
Working with a company that offers website design on the Central Coast may require you to shell out a certain amount of cash. Then again, it’ll be all worth it as you can ensure that the output is of great quality, has useful functionalities, and offers the best user experience.
Misconception #4: A company that offers to do web design in Central Coast can do whatever you tell them.
You paid a web design company to build your website, so it’s reasonable that they create a design as per your requirements and preferences.
Well, as much as we want to agree, that is not always the case. You can’t just hire a web designer and tell him to do exactly what you want. You chose him because he is an expert in the field. He isn’t just creating a pretty design for visual appeal’s sake. His goal is to help boost the online presence of your website, so you get more money. He might need to consider certain standards to ensure your website converts.
Of course, that does not mean you can’t give constructive feedback. What’s wrong is that you micro-manage them or you do not listen to the ideas of the professionals you hired. Trust them instead. They know what they are doing.
Misconception #5: My website is done, so visitors should come.
It’s completely wrong to think that once your website is launched, a wave of visitors will immediately come. It just won’t happen. Never. Think of it this way: your website is a hub for your digital marketing efforts, meaning it has to be promoted.
Growing your business with the help of your website requires consistent effort and a combination of website optimisation techniques (SEO) and good marketing strategies.
Misconception #6: It is fine to imitate your competitor’s website.
Sure, your competitor’s website may give you helpful business insights. Unfortunately, many entrepreneurs take the competition too far. Because their competitor’s website is doing great, they decide to do exactly the same thing.
Obviously, it is not the best strategy. While there are plenty of elements that may appear impressive, the website design of your competitor should not be copied. Rather, it should be used as an inspiration.
Resist the temptation to imitate your competitor’s site. Instead, identify elements that may work on your design. Avoid using those that are futile.
Misconception #7: A website needs to be perfect before it can go live.
Companies that offer to do web design and web development in Central Coast don’t aim for perfection; they aim for progress.
Here’s the sad truth. Many amazing websites have become stalled because the owners were too afraid to launch them. They wanted everything to be perfect, only to realise that they have already missed plenty of opportunities.
With advanced tools and platforms today, making websites is easier.Media and content edits can be done real-time. Functionalities can be added even in the middle of the project.
What all this means for business owners is that they have to embrace constant progress before they can achieve perfection.
Misconception #8: Anyone can build a website.
True, there are plenty of easy-to-use website building tools available online, and the world has access to them. But accessibility does not mean you can create a killer website immediately.
Though these tools are useful for small businesses and start-ups, they don’t meet the needs of huge and large-scale businesses. There’s just a lot more that goes into the web development and design process.
For example, some large eCommerce websites require shopping carts that accept unconventional payment modes. Others need to integrate physical POS systems and inventory management platforms.
Do these misconceptions about web design and website development sound familiar to you? Maybe your boss, a friend, a colleague, or a family member mentioned them to you. Well, we’ve created this article just for you to shed light about such misconceptions.
To avoid encountering these misconceptions in the future, entrust all the web design and web development work to Coast Wide Web. Our aim is to combine creativity with functionality. With our web designs, you can maximise the online exposure of your business in no time!